Here's the Reason why people are Staying away from Shopping Malls: Online Shopping trends and Consumer shifts in 2025
Explore why shopping malls are seeing more vacant stores in 2025. From online shopping trends to consumer behavior, here’s what’s changing.
MARKETING INSIGHTS
5/4/20252 min read


When I think about malls, the first thing that comes to mind is the insane number of people filling the air, ready for an overpriced shopping spree.
You know what I’m talking about, especially if you live in India. Now, don’t let me start talking about what happens on weekends.
All I can say is that you’d see many women and children zooming with excitement across the corners, along with guys who wear a melancholic look whenever they stop near a slightly expensive spot.
But here’s the twist—amidst all the rush, there are always a few empty malls or stores within these bustling hubs that stay strangely vacant. Whether it’s a national holiday or a regular weekday, some stores remain deserted, despite sitting inside what’s supposed to be the great mall experience.
These vacant shopping mall spaces, filled with products that seem "mid" in appeal, often go unnoticed. The salespeople, either bored or blank-faced, wait patiently—some hopelessly—for footfall.
Why is that?
Is it because the pricing strategy is off? Or maybe it's the online shopping trends stealing the show?
According to Knight Frank Co., online shopping statistics worldwide have shown a massive uptick in digital buying behavior. India, in particular, has witnessed exponential growth in online shopping statistics, making it harder for some physical stores to stay relevant.
That explains part of the story, but there’s more.
Some of these empty malls and ghost-like stores might also suffer due to uninspired layouts, poor branding, or simply not having a clear niche. It’s tough out there, especially when you're up against giants with killer marketing teams and massive budgets.
But is it fair?
Should we, as customers, overlook a store just because it doesn’t scream premium or viral?
Or should these businesses start fighting back—rebranding, running targeted marketing strategies, and paying close attention to consumer insights?
Even the world’s biggest malls have their fair share of vacant corners. That’s not a reflection of mall size—it’s a reflection of evolving consumer behavior.
To thrive today, brands must go beyond copy-paste tactics. Innovation, authenticity, and emotional connection are what will help you stand out
Now, could you tell me how to do that?. This article from SquareUp teaches you 10 ways to stand out from your competition in 2025.
Otherwise, you might just become another ghost store in the vacant shopping malls of tomorrow.
To understand an in-depth analysis related to the rise of ghost malls in India, check out this interesting article from Forbes
This article was originally posted on Medium, titled "The Bizarre Tale of Empty Stores in Shopping Malls."
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